Columbia, MO — Tigers Community Credit Union is pleased to announce the promotion of Kimberly Berzack to Director of Brand and Marketing, recognizing her outstanding contributions, creative leadership, and commitment to advancing the credit union’s mission.
Since joining Tigers Community, Berzack has played a vital role in strengthening the organization’s brand, enhancing marketing and communications efforts, and supporting strategic initiatives across the credit union. In her new role, she will continue leading brand positioning, marketing and communications efforts, and member engagement initiatives while supporting the credit union’s mission.
“I love working every day to show how we truly have our members’ best interests at the core of every decision we make,” said Berzack. “I am honored to share the credit union philosophy of ‘people helping people’ and to support Tigers Community’s mission of helping individuals and families live more sound financial lives.”
“Kimberly’s ability to visually demonstrate our values have been instrumental in strengthening the Tigers Community brand,” said Koren Greubel, Chief Marketing and Digital Officer. “Her leadership, creativity, and passion for our mission ensure our marketing reflects who we are as an organization and our commitment to serving our members and communities. I’m excited to see her continue making an impact.”
Berzack brings a unique blend of creative expertise and financial services experience to her role. Before joining the credit union in 2011, she spent more than 20 years as an Art Director in the advertising industry, working with nationally recognized brands and owning her own advertising and design firm for nine years.
